The Journal has initiated several programs and services to help advertisers maximize their budgets. Each program is designed to keep products consistently in view and top of mind with key prescribers without greatly increasing advertising costs. Scroll down or click on any of the following discount programs:
For more information about these programs call your NEJM Regional Sales Director or NEJM Advertising Sales at 781-434-7025.
Buy 3 . . . Get 1 Free Frequency Discount Program
Run three ads in a single month and receive a fourth ad absolutely free.
To Qualify:
1. Run three ads (full page or larger) for any one product in a single month
2. Free ad must be for the same product
3. Your free ad must run during the month in which it is earned
4. Free ad does not count toward earned rate frequency
Example: Run 3 ads in 3 different issues or run 2 ads in the same issue and one ad in another issue; either will qualify.
NOTE: If ads vary in cost, the less expensive unit qualifies for the program.
Baker’s Dozen Discount Program
Run 12 paid insertions for the same product during a 12-month period and get a thirteenth insertion for the same product free of charge. Your 12 insertions can be different ad units placed in full run or demographic editions. To determine the value of your free ad when ad units or placements differ, call the NEJM Worldwide Advertising Sales Department at 781-434-7025.
Maximize your advertising dollars and ad exposure when you use both the "Buy 3...Get 1 Free" and the "Baker’s Dozen" discount programs. Save 30% and get 17 insertions for the price of 12!
This advertising program will allow our high-volume advertisers to take advantage of a higher frequency rate based on their calendar-year gross spend and total earned paid pages. To qualify, spend $750,000 or more in the domestic edition of NEJM over a calendar year. Your final earned frequency will be adjusted to the next highest frequency to form your new llocked-inn frequency rate for the following year. This program will save your clients thousands of dollars over the course of the year. Since the higher frequency rate is locked in for the year, no short rating is necessary, saving valuable time.