DISCOUNT PROGRAMS
The Journal has initiated several programs and services to help advertisers maximize their budgets. Each program is designed to keep products consistently in view and top of mind with key prescribers without greatly increasing advertising costs. Scroll down or click on any of the following discount programs:
From ROS ads to targeted emails, these online discount programs – including eight new offerings – help make your media dollars go farther. For more details, see our NEJM/JW Interactive Rate Card.
Volume Discount by Advertiser
NEW! Get a 3% to 12% discount for all of 2011 when you spend $300,000 or more on digital advertising in NEJM.org and JWatch.org in 2010. Your discount will be extended at the beginning of 2011 and applied to all invoices throughout the year, based on your prior year spend. US only.
NEJM ROS Discount
NEW! Get a 3% to 5% discount off net rates when you buy more than 200,000 impressions per product per month on NEJM.org.
Web Specialty Pack Discount
NEW! Target the specialties of your choice at a 3% to 5% discount when you buy multiple specialty packs on NEJM.org and JWatch.org. Maximum 5% discount. ROS portions of packs not eligible for additional frequency discounts.
Image Challenge Discount
NEW! Get a 3% to 5% discount when you sponsor NEJM.org’s popular Image Challenge section for 3 or more months.
NEJM ETOC Discount
NEW! Get a 3% to 5% discount when you buy multiple sponsorships of this weekly opt-in email of the NEJM electronic table of contents (eTOC).
NEJM ETOC & PFW Combo Discount
NEW! Sponsor a weekly NEJM eTOC and get 25% off the Physician’s First Watch net rate for the same week. PFW is the daily opt-in email from Journal Watch that delivers breaking medical news to MDs and healthcare professionals.
JWatch.org Email Discount
NEW! Get a 3% to 5% discount when you buy multiple sponsorships of JWatch.org targeted emails.
Physician’s First Watch Email Discount
NEW! Get a 3% to 5% discount when you buy multiple sponsorships of Physician’s First Watch daily emails
Print+Online Discount
Earn one print page toward your 2010 earned frequency discount for every $6,000 you spend on NEJM.org and/or JWatch.org in 2010. For example: spend $150,000 and boost your earned frequency rate by 25 pages (150,000/6,000 = 25). Minimum online spend: $100,000 for the calendar year. US only.
- Buy 3...Get 1 Free
- Baker’s Dozen
- Save 30%
- Frequency Plus One
- Two by Three
- 50% Prescribing Info Page Discount
- Print+Online Discount
For more information about these programs call your NEJM Regional Sales Director or NEJM Advertising Sales at 781-434-7025 or 781-434-7556.
Download the new 2010 NEJM Print + Online Rate Card
Buy 3 . . . Get 1 Free Frequency Discount Program
Run three ads in a single month and receive a fourth ad absolutely free.
To Qualify:
- Run three ads (full page or larger) for any one product in a single month
- Free ad must be for the same product
- Your free ad must run during the month in which it is earned
- Free ad does not count toward earned rate frequency
NOTE: If ads vary in cost, the less expensive unit qualifies for the program.
Baker’s Dozen Discount Program
Run 12 paid insertions for the same product during a 12-month period and get a thirteenth insertion for the same product free of charge. Your 12 insertions can be different ad units placed in full run or demographic editions. To determine the value of your free ad when ad units or placements differ, call the NEJM Advertising Sales Department at 781-434-7025 or 781-434-7556.
Maximize your advertising dollars and ad exposure when you use both the “Buy 3...Get 1 Free” and the “Baker’s Dozen” discount programs. Save 30% and get 17 insertions for the price of 12!
This advertising program will allow our high-volume advertisers to take advantage of a higher frequency rate based on their calendar-year gross spend and total earned paid pages. To qualify, spend $750,000 or more in the domestic edition of NEJM over a calendar year. Your final earned frequency will be adjusted to the next highest frequency to form your new “locked-in” frequency rate for the following year. This program will save your clients thousands of dollars over the course of the year. Since the higher frequency rate is locked in for the year, no short rating is necessary, saving valuable time.
Save up to 15%. Run a paid insertion twice a month for the same product for three consecutive months and get a seventh ad free in the second or third month. All ads must be one page or larger. The least expensive ad unit is your free ad.
Save up to 20% by combining the Two by Three and Baker's Dozen Discount Programs
50% prescribing info page discount
Run three or more prescribing information (PI) pages with your ad and receive a 50% discount on your B&W page rate beginning with your third PI page. Free ads from discount programs do not count toward your earned frequency rate.
Earn one print page toward your 2010 earned frequency discount for every $6,000 you spend on NEJM.org and/or JWatch.org in 2010. For example: spend $150,000 and boost your earned frequency rate by 25 pages (150,000/6,000 = 25). Minimum online spend: $100,000 for the calendar year. US only.