Journal Watch: medicine That Matters

Journal Watch Online Advertising

www.jwatch.org

The most clinically relevant medical news, summarized and analyzed in one convenient location.

Journal Watch delivers synopses of the most important medical research, reports, news and information for clinicians every day. Our physician-editors follow and review the medical landscape and offer concise summaries of crucial content.

Newly re-launched, Journal Watch Online at www.jwatch.org offers several advertising opportunities. 420,000 unique visitors generate over 1.8 million page views each month* to keep up with the medical information they need to provide outstanding clinical care. Act now to increase your brand awareness with this highly engaged audience.

* www.jwatch.org Net Tracker Traffic Report

Leaderboard and Skyscraper Ads
Our leaderboard ad and new wide skyscraper ad format gives your campaign on jwatch.org high visibility and exposure. Run-of-site advertisers may choose to target specific Primary and Specialty Care areas. Advertising is based on a cost-per-thousand (CPM) basis and can be run by period of duration, exposure, or both.

Physician’s First Watch Daily eMail Alert

An email alert that reports crucial clinical news from the last 24 hours.
Each weekday at 7:30 am EST, Physician’s First Watch (PFW) provides a synopsis of the most important clinical information that has appeared in a variety of sources over the previous 24 hours. Reflecting medical surveillance by noted physician-editors, Physician’s First Watch summarizes key developments in a timely, easy to read email and is read by registered healthcare professionals around the world.

Physician’s First Watch Sponsorship Opportunities
Physician’s First Watch daily alerts (approx. 10 spots per month) are available on a first-come, first-served basis. Physician’s First Watch display ads appear in the leaderboard and tower position.

Journal Watch Weekly eMail Alerts
Journal Watch emails one free article and the headlines for all new content once a week for each specialty, with the exception of Journal Watch General Medicine, which emails twice per week. That’s 13 emails per week for a total of 52 sponsored email alerts each month.

Journal Watch Monthly Watch Topic Alerts
Journal Watch Topic Alerts (20 in total) gather all new articles published by Journal Watch into a single topical update, emailed one time per month.

Sponsorship of the Journal Watch weekly email alerts are available on a monthly basis. By sponsoring the Journal Watch weekly email alerts, your ad will appear on all Journal Watch Primary Care and Specialty Care Alerts as well as all the Watch Topic Alerts for the month. That is a total of 72 email alerts distributed to over one million registered recipients each month.

JW Online Overview
2008 Journal Watch Online Rate Card

For JW online advertising opportunities, contact:

Rich Snow (Independent Agent)
67 Grand Street, Croton on Hudson, NY 10520
Email: rsnow5@optonline.net
Tel: 914-271-9174 or 914-271-8122
Cell: 914-420-2055, Fax: 914-271-2889

Online Advertising Representative
Christopher MacDonald: 781-434-7773; cmacdonald@nejm.org