To help you determine physicians’ reading and prescribing habits, NEJM conducts independent market research and subscribes to PERQ/HCI Focus. To learn how this research can benefit your products marketing efforts, please contact your Regional Sales Director.
Essential Journal Study
Required reading for physicians: the tenth edition of the independent Essential Journal Study queried physicians about the journals they call essential to their practice of medicine. Much as in the first Essential Journal Study, the 2007 study concludes:
- Physicians rely on a limited number of "must-read" journals which they consider essential.
- They read these journals sooner, spend more time with them, and are significantly more likely to re-read them.
- Most important for medical marketers, they are more likely to look at the ads that run in essential journals and write trial prescriptions based on the information in these ads.
- The New England Journal of Medicine consistently ranks among the top three essential journals in the 12 specialties studied. In five specialties, NEJM ranks first.
The conclusion for medical marketers: when you advertise in an essential journal, physicians are more likely to see your ad and act on it.
Click here to download the 2007 Essential Journal Study in Adobe Acrobat format.
Essential Journal Study Plus
New in 2006, a richer, more detailed study about the reading habits of internal medicine specialists makes it possible to directly compare essential journals in terms of how soon and how thoroughly physicians read them and how much time they spend. The results of the 2006 study are impressively consistent with earlier studies, with some important new findings:
- Almost 6 of 10 IMs call the New England Journal of Medicine essential: more than any other journal.
- Almost 1 of 2 IM readers of NEJM is a high reader: more than any other journal.
- IMs who call NEJM essential spend 40 minutes with an average issue: more time than any other journal.
- Over half of IMs read NEJM within three days of receiving it: more than any other journal.
Highly Influential Physicians Study
This study identifies highly influential physicians in four specialties, determines the information sources these physicians consider most important, and explores the ways they use medical journals to influence other doctors.
Information transmitted to highly influential physicians does not stop at their desks. As this independent study shows, it's passed on to countless other physicians through the teaching, publishing, policy setting and research of their influential colleagues.
The Highly Influential Physicians Study:
- Identifies highly influential physicians in four specialties.
- Highlights the differences in professional practice and information-gathering between highly influential physicians and their less-influential colleagues.
- Determines the information sources highly influential physicians consider most important.
- Identifies the medical journals they consider most important.
- Explores the ways they use these journals.
Click here to download the Highly Influential Physicians Study in Adobe Acrobat format.
Syndicated Market Research
NEJM purchases PERQ’s FOCUS reports and Verispan prescription
data. These studies help NEJM understand the market and identify
strategic opportunities for its advertisers. As a result, NEJM can help
advertisers with data requests pertaining to the information in these
syndicated databases.
For more information, please contact Sandy Wellman.