NEJM conducts independent market research and subscribes to syndicated audit services to help you keep up with our fast-changing market and identify new strategic opportunities.
To find out how this research can benefit your marketing efforts, contact your NEJM Regional Sales Director.
2009 Essential Journal Study (PDF)
For 20 years the independent Essential Journal Study has surveyed physicians about the journals they consider essential. The 2009 study – much as the original Essential Journal Study – tells us that MDs:
- rely on a limited number of "must-read" journals, NEJM being one of these.
- read these essential journals sooner, spend more time with them, and are more likely to re-read them.
- are more likely to look at ads, ask for more information and write trial prescriptions based on ads in essential journals.
- consider NEJM one of their top three essential journals in all 14 specialties studied. In four specialties and among formulary committee members, NEJM ranks first.
The conclusion for medical marketers: when you advertise in an essential journal, physicians are more likely to see your ad and act on it.
2009 Essential Website Study (PDF)
To learn how MDs use the web to access medical information, NEJM surveyed physicians in six key specialties. The conclusions:
- 58 to 80% of MDs access medical websites 10 or more times a week, depending on specialty.
- MDs judge a site by its credibility and quality.
- MDs identify between 58 and 85 sites as essential, depending on specialty.
- In every specialty NEJM.org ranks among the top 10 essential websites.
- In every specialty, NEJM.org was visited with weekly or greater frequency.
2006 Essential Journal Plus (PDF)
This study of the reading habits of internal medicine specialists allows you to compare essential journals by how soon and how thoroughly IMs read them.
- Almost 6 of 10 IMs call NEJM essential: more than any other journal.
- Almost 1 of 2 IMs who read NEJM are high readers: more than any other journal.
- IMs who call NEJM essential spend 40 minutes with each issue: more than any other journal.
- More than half of IMs read NEJM within three days of receiving it: more than any other journal.
2005 Highly Influential Physicians Study (PDF)
This study identifies highly influential physicians in four specialties and their most important information sources. The study highlights:
- differences in professional and information-gathering practices between highly-influential and less-influential MDs.
- information sources highly influential physicians consider most important.
- medical journals they consider most important.
- ways they use medical journals to pass on information to colleagues.
- NEJM is among the top three essential journals in all four specialties.
Syndicated Market Research
NEJM subscribes to PERQHCI/FOCUS and Manhattan Research. We share the information in these databases to help you in your marketing efforts.
For more information, please contact Sandy Wellman.