NEJM conducts independent market research to track physicians’ reading and prescribing habits and makes this information available to advertisers free of charge.
These independent studies are available for advertisers:
Essential Journal Study
The 2011 Essential Journal Study is the latest in a unique series of studies conducted for the past 20 years among the physician universe of internists and internal medicine subspecialists. It is an indispensable tool for pharmaceutical marketers as it identifies the “must-read” journals which physicians consider essential to their practice.
Subscriber Study
This independent study of the New England Journal of Medicine physician audience examines the way physicians find and access information, as well as how they make decisions about patient care. It also explores how NEJM media attract highly influential physicians with significant impact on the adoption of new products.
Brand Funnel Study
This independent study of the physician universe focuses on physician awareness, familiarity, and satisfaction with leading medical journals across important internal medicine subspecialties, including cardiology, oncology, and infectious diseases.
Essential Website Study
The 2009 Essential Website Study is a new survey of physicians in six key specialties. The study highlights ways in which physicians use the web to find medical information. It also identifies the websites physicians consider essential to their practice and those considered the top ten medical websites.
Other Market Research
View key advertising and market research at The Association of Medical Media, a non-profit, member organization supporting the medical publishing community.
NEJM subscribes and utilizes research from Kantar Media formerly known as PERQ/HCI, and Manhattan research.
Please contact your Sales Director for additional information on any of the studies listed above.
