Market Research

NEJM conducts independent market research to track physicians’ reading and prescribing habits and makes this information available to advertisers free of charge.

These independent studies are available to advertisers.

Essential Journal Study

The 2011 Essential Journal Study is the latest in a unique series of studies conducted for the past 22 years among the universe of internists and internal medicine subspecialists. It is an indispensable tool for pharmaceutical marketers, as it identifies the “must-read” journals physicians consider essential to their practice.

Subscriber Study

This independent study of the New England Journal of Medicine physician audience examines the way physicians find and access information, as well as how they make decisions about patient care. It also explores how NEJM media attract highly influential physicians with significant impact on the adoption of new products.

Brand Funnel Study

This independent study of the physician universe focuses on physician awareness, familiarity, and satisfaction with leading medical journals across important internal medicine subspecialties, including cardiology, oncology, and infectious diseases.

Essential Website Study

The Essential Website Study is a survey of physicians in six key specialties. The study highlights ways in which physicians use the web to find medical information. It also identifies the websites physicians consider essential to their practice and those considered to be the top ten medical websites.

NEJM also subscribes to Kantar Media.

For your copy of any study, contact your Sales Director.