NEJM conducts independent market research to track physicians’ reading and prescribing habits and makes this information available to advertisers free of charge.
These independent studies are available to advertisers.
Essential Journal Study
The 2013 Essential Journal Study is the latest in a unique series of studies conducted for the past 24 years among internists and internal medicine subspecialists. It is an indispensable tool for pharmaceutical marketers, as it identifies the “must-read” journals physicians consider essential to their practice.
Brand Funnel Study
This independent study focuses on physician awareness, familiarity, and satisfaction with leading medical journals across important internal medicine subspecialties, including cardiology, oncology, and infectious diseases.
NEJM also subscribes to Kantar Media and Media Radar.
For a copy of any study, contact your Sales Director.