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Color Rates
| Description | Rate |
|---|---|
| Full page matched color or metallic sheen | $750 |
| Four or three color | $1,480 |
| Five color | $2,190 |
| Bleed | N/C |
Targeted Specialty Demo Splits
Specialty demo splits are available for any combination of specialties, states or special list matches up to 20,000 physicians. Rates are calculated according to circulation, and pages count toward earned frequency rate as full run ad pages.
Specialty Demo Insert Rates
Demographic insert rates are calculated by multiplying the number of pages in the insert by the applicable black and white page rate.
Approximate Counts by Specialty
The specialty counts below are approximations only and should not be used to determine insert quantities. Counts are based on current paid circulation and vary from BPA udits. For exact counts and additional specialties, please contact NEJM Advertising Production at 781-434-7036 or -7027 or displayads@nejm.org.
| Specialty | Approximate Counts | Demo Category |
|---|---|---|
| Allergy and Immunology | 1,000 | A |
| Cardiology* | 7,900 | C |
| Emergency Medicine | 1,700 | A |
| Endocrinology | 1,800 | A |
| Gastroenterology | 2,800 | A |
| Hematology/Oncology* | 2,700 | A |
| Hem/Onc, Hematology and Oncology* | 6,200 | B |
| Infectious Diseases* | 3,000 | A |
| Nephrology | 2,400 | A |
| Neurology | 2,100 | A |
| Obstetrics and Gynecology | 2,000 | A |
| Oncology* | 2,800 | A |
| Pediatrics | 2,700 | A |
| Pulmonology Disease | 2,900 | A |
| Rheumatology | 1,200 | A |
*Includes bonus circulation.
Specialties or combinations of specialties that exceed 20,000 are considered full run and will be charged full-run insert rates.
