Below are the advertorial and disease awareness advertisement guidelines established by the publisher of the New England Journal of Medicine. These guidelines have been written to ensure a clear delineation between advertising material and editorial text for our readers, and to facilitate the approval process for advertising in our journal.
All advertorials and disease-awareness advertisements must be clearly and immediately recognizable as advertisements.
All advertorials and disease-awareness advertisements are subject to approval.
Single-Page Ad
For a single-page ad, the company name/logo must appear prominently at the top of the ad page. If for branding purposes the logo appears elsewhere in the ad, then the word “ADVERTISEMENT” must appear in the top center of the page in all caps, using a minimum font size of 14 points.
Two-Page Spread Ad
For a two-page spread, the word “ADVERTISEMENT” is required on the top center of the left-hand page, using a minimum font size of 14 points. For the right hand page of the spread, the company name/logo must appear prominently in the upper-right corner. If for branding purposes the logo appears elsewhere in the ad, you have the option of moving or repeating the company logo in the upper-right-hand corner, or adding the word “ADVERTISEMENT” in the top center of this page.
For clarity purposes, a two-page spread will require the word “ADVERTISEMENT” on
BOTH pages if the company name/logo does not appear in the upper-right-hand corner of the right page.
Please contact your Sales Director for any questions concerning these guidelines, or visit the Advertising Policies section for additional advertising guidelines.