NEJM Coverwrap Sponsorship
The Coverwrap Program from the New England Journal of Medicine provides a unique opportunity to reach thousands of physicians in your target market by exclusively sponsoring subscriptions to the most well-respected medical journal in the world. Sponsored subscriptions provide physicians with a complimentary subscription to the journal they consider most essential.
Each sponsored issue includes a coverwrap, consisting of a customized cover and prime advertising pages surrounding the NEJM, to deliver your product’s distinct message to your targeted physician audience every week.
Sponsorships are available for 6, 9 or 12 months and are limited to non-subscribers in selected specialties. You simply supply a list containing the Medical Education numbers and specialties, and we calculate the number of non-subscriber physicians available for sponsorship.
For more information on sponsorship opportunities contact your Sales Director or Rebecca Forge at 781-434-7025.
Sponsorship Benefits
- Win physician goodwill: Research tells us MDs value and appreciate sponsored subscriptions: 97% call their subscriptions very or somewhat valuable, and 91% want them to continue.
- Target the MDs of your choice: You reach only the physicians you want to reach in your selected specialties.
- Get feedback from your target MDs: We’ll conduct complimentary market research among sponsored issue recipients to measure the success of your sponsorship.
Coverwrap Production Specifications
4-Page Coverwrap
4-page coverwrap wraps over front and back cover of NEJM.
| Bleed/trim size | 8″x10-3/4″;trim 7-7/8″x10-1/2″ |
| Head, foot and outside trim | 1/8″ |
8-page coverwrap
8-page coverwrap consists of a 4-page coverwrap and two single-leaf inserts (A and B).
| A | 4-page coverwrap as above |
| B | Inside ad units consist of two single-leaf inserts with one before the NEJM cover (table of contents) and one before the 4th cover.
Printing specifications: Double page spread should be supplied as a single file without any allowances for gutter bleed. Margin for live matter is 1/2″ on all sides. |
Reproduction requirements
SWOP standards apply to all ad material. The entire publication is printed web offset.
File Formats
Preferred format is PDF/X-1a. For creation and verification of PDF/X-1a files, we recommend Enfocus Pitstop and Apago PDF/X Checkup.
Logos for company and product for front cover should be sent as high-res files in EPS format.
Page Formats
Provide single page, head up, full bleed. Marks should not encroach into bleed. File size needs to be 1″ larger than final trim size on all four sides and include bleed, crop marks, and SWOP color bar. Image needs to be centered within file page.
Specifications
NEJM is perfect bound, the NEJM Coverwrap pages are 80# coated cover. Preferred halftone screen is 150-line. Maximum.
Four-color process: 150-line preferred for all colors. Sum of percentages of tone values should not exceed 260%. No more than one solid color to be used. Maximum screen tone value for every color: 85%. Minimize number of colors for reverse type, using key color for shape of letters, with type in subordinate colors slightly larger than key color for best registration.
Media
Mac CD preferred for all size ads.
Digital Proofing
We require one digital halftone proof (contract proof ) from the file being sent. Examples of preferred digital halftone proofs include Imation MatchprintTM Digital Halftone Proofs and Kodak Approvals. Contract proofs must meet SWOP specifications and include a quality control patch (color bars).
Disposition of Ad Materials
Furnished digital files will be held for one year after insertion and will then be destroyed unless otherwise notified.
Media Labeling Requirements
- Issue date (clearly marked on label) if available
- Advertiser
- Vendor contact
- Agency name
- File name/number
- Contact person
- Return address
- Phone number
- List of contents (printout of disc contents)
Send Files To:
Rebecca Forge or Patty Taich:
The New England Journal of Medicine
860 Winter Street
Waltham, MA 02451
Phone: 781-434-7025 or -7556
Fax: 781-647-5785
List Formats
Please contact Rebecca Forge or Patty Taich for accurate list formatting prior to sending your targeted list.
ME# is needed in an Excel format, along with name and address in separate fields, or can be uploaded to our FTP site, contact for instructions.
