NEJM Targeted Covertip
A covertip attached to NEJM carrying your ad is the first message your prospects see. By targeting the specialists of your choice you get premium visibility for your product.
Specifications – Two-page Covertip
|Max size||7.5″ w x 5.5″ h|
|Stock||80 lb text|
|Max weight||single sheet (2p)|
For additional sizes, weights, and formats contact your Sales Director.
NEJM Targeted Outserts
When your message appears on a four-page loose outsert along with NEJM in a clear polybag, you capture your prospects’ attention even before they open their issues.
Specifications – Four-page Outsert
|Max size flat||15.25″ w x 10.25″ h|
|Max size folded||7.625″ w x 10.25″ h|
|Stock||120 lb text|
|Max weight||two 2-sided outserts (4pp)|
Please note: your outsert must be delivered folded.
Eligibility and Requirements
To be eligible for either program you must run at least six print insertions or six special programs (or a combination of ads and special programs) in NEJM during a 12-month period.
Prices are based on sizes, weights and formats noted in specifications. Variations in size, format or paper stock must be reviewed in advance and are subject to additional charges.
Your creative and a mockup of the piece to be printed must be pre-approved for content, weight and size before printing. Your required space reservation and mockup are due six weeks before the Thursday issue date. Your materials are due 30 days before the Thursday issue date.
Where to send mockups for pre-approval:
Mary Kaye Balacco
NEJM Advertising Production
860 Winter Street
Waltham, MA 02451
Where to send covertips/outserts:
c/o Dianne Kemp
2300 Brown Avenue
Waseca, MN 56093-0517
Space is limited! Contact your Sales Director for availability.