Print
NEJM

Print Production Information

Run-Of-Book Production Information

Media

Mac CD preferred.

Media Labeling Requirements

  • Issue Date (clearly marked on label)
  • Advertiser
  • Agency name
  • Contact person
  • Phone number
  • Vendor contact
  • File name/number
  • Return address
  • Printout of disk contents

Digital Proofing

We require one digital halftone proof (contract proof) from the file being sent. Preferred proofs include Imation MatchprintTM Digital Halftone Proofs and Kodak Approvals. Contract proofs must meet SWOP specifications and include a quality control patch (color bars).

Disposition Of Ad Materials

Digital files will be held for one year after last insertion and will then be destroyed unless otherwise notified.

Production Rates

Press stop $420
Plate change (per color) $200
Pre-trim charge (per thousand) $5

Typesetting

Full page $230
1/2 page $165
1/4 page $115
1/8 page $90
Key code change N/C
Corrections: <10 words N/C
Corrections: >10 words $30

Trim Size

Trim size of publication 7-7/8″x10-1/2″

Ad Page Sizes

Full page 7″x10″
Half page: horizontal 7″x4-7/8″
Vertical 3-1/4″x10″
1/4 page 3-1/4″x4-7/8″
1/8 page 3-1/4″x2-1/4″

Bleed Sizes

Full page 8-1/8″x10-3/4″
Fractional page 8-1/8″x5-1/8″ or 4-1/8″x10-3/4″
Gutter bleed 8-1/8″x10-3/4″
Trim size of publication 7-7/8″x10-1/2″
Spread 16-1/4″x10-3/4″
Trim size of spread 15-3/4″x10-1/2″

Double page spread should be supplied as a single file without any allowance for gutter bleed. Margin for live matter is 1/2″ on all sides.

Specifications

NEJM is perfect bound, using 34# coated text and 80# coated cover. Preferred halftone screen is 150 line. Maximum screen tone value is 85%. Minimum is 10%.

Four-color process: 150 line screen preferred for all colors. Sumof percentages of tone values should not exceed 260%. No more than one solid color to be used. Maximum screen tone value for every color: 85%. Minimize number of colors for reverse type, using key color for shape of letters, with type in subordinate colors slightly larger than key color for best registration.

Where To Send Materials*

Contracts, insertions and publication-set copy:

Advertising Production Department
The New England Journal of Medicine
860 Winter Street
Waltham, MA 02451-1413

Digital files and inserts prepaid:

The New England Journal of Medicine
c/o Brown Printing Company
2300 Brown Avenue, PO Box 1540
Waseca, MN 56093-0517
507-835-2410*

Note: Printer cannot accept collect shipments.
*For shipping only. For all questions please contact Advertising Production at 781-434-7036 or 7027.

Coverwrap Production Information

4-Page Coverwrap

4-page coverwrap wraps over front and back cover of NEJM.

Bleed/trim size 8″x10-3/4″;trim 7-7/8″x10-1/2″
Head, foot and outside trim 1/8″

8-page coverwrap

8-page coverwrap consists of a 4-page coverwrap and two single-leaf inserts (A and B).

A 4-page coverwrap as above
B Inside ad units consist of two single-leaf inserts with one before the NEJM cover (table of contents) and one before the 4th cover.

  1. Bleed/trim size = 8-1/8″x10-3/4″; trim 7-7/8″x10-1/2″
  2. All four sides trim = 1/8″

Printing specifications: Double page spread should be supplied as a single file without any allowances for gutter bleed. Margin for live matter is 1/2″ on all sides.

Printing specifications: Double page spread should be supplied as a single file without any allowances for gutter bleed. Margin for live matter is 1/2″ on all sides.

Reproduction requirements

SWOP standards apply to all ad material. The entire publication is printed web offset.

File Formats

Preferred format is PDF/X-1a. For creation and verification of PDF/X-1a files, we recommend Enfocus Pitstop and Apago PDF/X Checkup.

Logos for company and product for front cover should be sent as high-res files in EPS format.

Page Formats

Provide single page, head up, full bleed. Marks should not encroach into bleed. File size needs to be 1″ larger than final trim size on all four sides and include bleed, crop marks, and SWOP color bar. Image needs to be centered within file page.

Specifications

NEJM is perfect bound, the NEJM Coverwrap pages are 80# coated cover. Preferred halftone screen is 150-line. Maximum.

Four-color process: 150-line preferred for all colors. Sum of percentages of tone values should not exceed 260%. No more than one solid color to be used. Maximum screen tone value for every color: 85%. Minimize number of colors for reverse type, using key color for shape of letters, with type in subordinate colors slightly larger than key color for best registration.

Media

Mac CD preferred for all size ads.

Digital Proofing

We require one digital halftone proof (contract proof ) from the file being sent. Examples of preferred digital halftone proofs include Imation MatchprintTM Digital Halftone Proofs and Kodak Approvals. Contract proofs must meet SWOP specifications and include a quality control patch (color bars).

Disposition of Ad Materials

Furnished digital files will be held for one year after insertion and will then be destroyed unless otherwise notified.

Media Labeling Requirements

  • Issue date (clearly marked on label) if available
  • Advertiser
  • Vendor contact
  • Agency name
  • File name/number
  • Contact person
  • Return address
  • Phone number
  • List of contents (printout of disc contents)

Send Files To:

Rebecca Forge or Patty Taich:
The New England Journal of Medicine
860 Winter Street
Waltham, MA 02451
Phone: 781-434-7025
Fax: 781-647-5785

List Formats

Please contact Rebecca Forge or Patty Taich for accurate list formatting prior to sending your targeted list.

ME# is needed in an Excel format, along with name and address in separate fields, or can be uploaded to our FTP site, contact for instructions.