- NEJM/JWatch Targeted Specialty Packs Online
- NEJM Targeted Specialties in Print
- NEJM Coverwrap Sponsorships in Print
- Journal Watch Sponsorships in Print
- Journal Watch Targeted Emails
NEJM/JWatch Targeted Specialty Packs Online
Targeted specialty packs on NEJM.org and JWatch.org make it easier to reach the specialties of your choice. When you buy a targeted specialty pack, your ad reaches your target audience on NEJM.org and JWatch.org through:
- NEJM.org demographic targeting. Your ad follows authenticated specialists during their visit to NEJM.org. For example: when you buy a cardiology specialty pack, your cardiology ad appears whenever a cardiologist navigates to a page with advertising.
- NEJM.org search term targeting. Your ad appears on all relevant search results pages. For example: when you buy a cardiology specialty pack, your cardiology ad appears on the search results page when a visitor searches for a term like “angina” or “cardiomyopathy.”
- NEJM.org contextual targeting. Your ad appears on the relevant NEJM.org specialty page. NEJM.org specialty pages brings together all current articles in a given specialty. For example: when you buy a cardiology specialty pack, your cardiology ad appears when a visitor navigates to the cardiology, hypertension, and lipid management pages.
- JWatch.org contextual targeting. Your ad appears on relevant JWatch.org content pages. For example: when you buy a cardiology specialty pack, your cardiology ad appears when a visitor navigates to the JWatch.org cardiology page.
Your specialty pack includes a minimum Run of Site purchase across NEJM.org and JWatch.org depending on specialty. ROS includes exposure to non-registered users and clinicians from all academic and hospital site license domains.
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Frequency Discounts
| Description | Discount |
|---|---|
| 1 pack/3-6 months | 3% |
| 1 pack/7+ months | 5% |
| 3+ packs/month | 5% |
| Maximum 5% discount on any combination. | |
NEJM Targeted Specialties in Print
Targeted Specialty Demo Advertising is available in print for any single or combination of specialties up to 20,000 physician’s subscriber circulation. Visit individual specialty pages under Targeting Opportunities for rates and details. Rates are calculated according to circulation quantity for specialty(s) and pages count toward eared frequency rate as full run ad pages.
NEJM Coverwrap Sponsorships in Print
Boost goodwill and product recognition among your target physicians by sending them sponsored print subscriptions to NEJM. Each sponsored issue includes a coverwrap that delivers your company name and advertising message to your target audience. Your coverwrap includes a custom cover and three or more full-page ads on the inside front, inside back and back covers of the wrap.
Sponsorships are available for 6, 9 or 12 months and are limited to non-subscribers in selected specialties. You simply supply a file or FTP link with Medical Education numbers and specialties, and we calculate the number of non-subscriber physicians available for sponsorship. See NEJM Coverwrap Sponsorships in Print for additional information.
Journal Watch Sponsorships in Print
Journal Watch specialty-specific literature review newsletters help physicians and healthcare professionals keep up with the latest developments in their fields.
Sponsoring a Journal Watch newsletter offers you the chance to target the specialists of your choice in an uncluttered advertising environment…and in a vehicle physicians find valuable and timely. These monthly newsletters are available in convenient 8-, 12-, or 16-page formats that feature between 12 and 45 research summaries from leading medical journals. Every Journal Watch publication has it’s own editorial board composed of leading specialists.
Journal Watch newsletters are available for sponsorship in 13 key specialties for 6 or 12 month consecutive periods.
Journal Watch quarterly reprints — topic-specific collections of research summaries reprinted from Journal Watch newsletters – offer a similar opportunity to target the specialists of your choice.
See Journal Watch Sponsorships in Print for additional information.
Journal Watch Targeted Emails
These specialty-oriented emails deliver your exclusive ad to the opt-in email groups of your choice:
- Weekly JWatch.org table of contents emails (eTOC) in recipient’s content area of choice.
- One or more monthly Watch Topic Alerts (ALERTS) in recipient’s content area of choice.
- 15 opt-in email groups to choose from.
- 25,000 to 400,000 sends/month, depending on specialty content
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