Print Covertip and Outsert Programs

NEJM Targeted Covertip

A covertip attached to NEJM carrying your ad is the first message your prospects see. By targeting the specialists of your choice you get premium visibility for your product.

Specifications – Two-page Covertip

Max size 7.5″ w x 5.5″ h
Stock 80 lb text
Max weight single sheet (2p)

For additional sizes, weights, and formats contact your Sales Director.


NEJM Targeted Outserts

When your message appears on a four-page loose outsert along with NEJM in a clear polybag, you capture your prospects’ attention even before they open their issues.

Specifications – Four-page Outsert

Max size flat 15.25″ w x 10.25″ h
Max size folded 7.625″ w x 10.25″ h
Stock 120 lb text
Max weight two 2-sided outserts (4pgs)

Please note: your outsert must be delivered folded.

Eligibility and Requirements

To be eligible for either program you must run at least six print insertions or six special programs (or a combination of ads and special programs) in NEJM during a 12-month period.

Prices are based on sizes, weights and formats noted in specifications. Variations in size, format or paper stock must be reviewed in advance and are subject to additional charges.

Your creative and a mockup of the piece to be printed must be pre-approved for content, weight and size before printing. Your required space reservation and mockup are due six weeks before the Thursday issue date. Your materials are due 30 days before the Thursday issue date.

Contact Information

Production questions:
(781) 434-7027
(781) 434-7036

Where to send mockups for pre-approval:
Mary Kaye Balacco
NEJM Advertising Production
860 Winter Street
Waltham, MA 02451

Where to send covertips/outserts:
Quad Graphics
Attn: NEJM (NE515)
Receiving Department
1900 West Sumner Street
Hartford, WI 53027

Space is limited! Contact your Sales Director for availability.