Market Research

NEJM conducts independent market research to track physicians’ content consumption and prescribing habits and makes this information available to advertisers free of charge. These independent studies are now available:

U.S. Essential Journal Study Update, 2021*

The Essential Journal Study is a unique series of studies conducted for over 30 years among the universe of internists and internal medicine subspecialists. It’s an indispensable tool for pharmaceutical marketers as it identifies the “must-read” journals that physicians consider essential to their practice and provides additional insights into physicians’ content preferences and consumption behaviors.
*The 2019 Essential Journal Study was updated with additional survey
results in 2021.

Brand Funnel Study, 2020

This independent study of the physician universe focuses on physician awareness, familiarity, and satisfaction with leading medical journals across important internal medicine subspecialties, including cardiology, oncology, and infectious diseases. For
your copy, contact your Sales Director.

Physicians Trust in Medical Journals, 2018

Sources of medical information are growing exponentially. NEJM Group commissioned a market research study to determine physicians’ level of trust among the leading medical journals in nine specialties.

For each journal, physicians measured their level of trust for the following:
• Learning about changes and breakthroughs in therapies
• Preparing to discuss treatment therapies with their peers
• Helping to educate patients about treatment options
• Influencing their clinical decisions
In every specialty, a physician’s degree of trust in a
publication correlated very strongly with readership.

NEJM also subscribes to Kantar Media and Media Radar.