Market Research

NEJM conducts independent market research to track
physicians’ content consumption and prescribing habits
and makes this information available to advertisers free
of charge. These independent studies are now available:

Brand Funnel Study, 2020

This independent study of the physician universe focuses on physician awareness, familiarity, and satisfaction with leading medical journals across important internal medicine subspecialties, including cardiology, oncology, and infectious diseases. For
your copy, contact your Sales Director.

Essential Journal Study, 2019

The 2019 Essential Journal Study is the latest in a unique series of studies conducted among internists and internal medicine subspecialists. It is an indispensable tool for pharmaceutical marketers, as it identifies the “must-read” journals physicians consider essential to their practice.

Physicians Trust in Medical Journals, 2018

Sources of medical information are growing exponentially. NEJM Group commissioned a market research study to determine physicians’ level of trust among the leading medical journals in nine specialties.

For each journal, physicians measured their level of trust for the following:
• Learning about changes and breakthroughs in therapies
• Preparing to discuss treatment therapies with their peers
• Helping to educate patients about treatment options
• Influencing their clinical decisions
In every specialty, a physician’s degree of trust in a
publication correlated very strongly with readership.

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